Super Bowl LXI Mobile Billboard Advertising in Los Angeles
Super Bowl LXI lands at SoFi Stadium in Inglewood on Sunday, February 14, 2027 — and the week before kickoff turns Los Angeles into the densest advertising audience in America. Put your brand into that traffic with digital LED mobile billboard trucks routed around the fans, the parties, the media and the money.
Quick answer: Super Bowl LXI is Sunday, February 14, 2027 at SoFi Stadium in Inglewood, California. The TV broadcast is sold out, with 30-second commercials reported at $8–$9 million each. A digital LED mobile billboard truck puts your brand into Super Bowl week street traffic — Inglewood, Downtown LA, host hotels, fan events and nightlife districts — for a fraction of broadcast money. Every campaign is quoted to your dates, zones and truck count. Book early: Super Bowl week is the most requested OOH window of 2027.
TV Is Sold Out. The Street Is Not.
Disney reported Super Bowl LXI's national commercial inventory sold out months before kickoff — 58 brands across 34 categories, with most 30-second spots selling for $8–$9 million. That math prices almost every brand out of the broadcast.
But the audience isn't only on TV. For a full week, fans, media, executives, creators and brand teams flood Los Angeles for Opening Night, the Super Bowl Experience, Radio Row, NFL Honors, watch parties, concerts and sponsor activations. That audience moves at street level — and a digital LED billboard truck moves with it.
Reported price of one 30-second Super Bowl LXI TV commercial.
A full 8-hour digital LED billboard truck day costs a fraction of a single second of Super Bowl airtime. Quoted per campaign.
Super Bowl week runs Monday through game day — a multi-day street-level audience, not a one-night spot.
See real GPS-tracked results: 69,669 impressions in one 8-hour NFL game-day activation, and our guide to how many impressions a mobile billboard gets.
Where the Super Bowl Audience Actually Is in LA
The stadium is in Inglewood, but the week lives across the whole metro. Strong Super Bowl campaigns are built zone by zone, day by day.
| Zone | Why it matters | Best windows |
|---|---|---|
| Inglewood & Hollywood Park district | Legal public-road circulation around the SoFi Stadium market — fan arrival energy all week, peak on game day | Fri–Sun, daytime into evening |
| Downtown LA & LA Live | Fan festival and media footprint, hotels, restaurants, watch parties | All week, lunch + evenings |
| Host hotels & Radio Row corridors | Media, executives, players, agencies and sponsors concentrated in hospitality districts | Mon–Fri, morning + late afternoon |
| Hollywood & West Hollywood nightlife | Celebrity parties, brand houses, concerts, influencer events Thu–Sat | Thu–Sat, 7 p.m.–late |
| Santa Monica & Venice | Visitor and creator traffic, beachfront visibility, daytime content capture | Daily, 11 a.m.–sunset |
| Beverly Hills & brand-activation corridors | Luxury retail, sponsor pop-ups, hospitality suites | Daily, midday |
| LAX & airport corridors | Arriving fans and media from Wednesday on; departing traffic Monday | Wed–Mon |
Routes are planned around legal public roads and operating areas, with Valentine's Day crowds layered on top — Feb. 14 doubles the street traffic story for restaurants, jewelry, flowers and date-night brands.
One Truck. Seven Days. A Different Message Every Window.
Arrival & Media Days
Airport corridors, host hotels, Downtown LA. Awareness creative, QR codes, booth or event invites while media sets the agenda.
Fan Festival Traffic
Loop the fan-experience and hospitality districts as public events open. Rotate offers and countdown frames daily.
Parties & Awards
NFL Honors night and the party circuit. Nightlife routes through Hollywood, WeHo and Downtown, 7 p.m. to late.
Peak Saturation
The biggest street day of the week. Multi-truck coverage across Inglewood, DTLA and the beach cities.
Feb 14: Kickoff + Valentine's
Pregame circulation around the stadium market, watch-party districts during the game, outbound and nightlife routes after the final whistle.
No Print. Same-Day Changes.
Digital LED screens take new images and video the same day, with zero production cost — run different creative for every play above.
Who Should Advertise During Super Bowl LXI Week?
Brands Priced Out of TV
Consumer brands, apps and challengers that want Super Bowl-scale attention without an $8 million media line.
Agencies & Experiential Teams
Add street-level digital OOH to activations, brand houses, sampling programs and sponsor amplification.
Restaurants, Bars & Nightlife
Watch parties, reservations, game-week specials and Valentine's Day dinner traffic in one campaign.
Hotels, Travel & Rideshare
Reach visiting fans moving through airports, hospitality corridors and event districts all week.
Entertainment & Music
Concerts, afterparties, artist appearances and releases timed to the biggest culture week of the year.
Crypto, Tech & Finance
High-visibility launches in front of a national business and media audience. See our crypto advertising page.
Big Screens. Street-Level Visibility. GPS Proof.
Super Bowl LXI Coverage: The Road to February 14
Every week until kickoff we publish a new briefing on Super Bowl LXI advertising — advertisers, promotions, events, logistics and what it means for brands planning Los Angeles OOH. Bookmark this page; the archive lives below.
Week-by-Week Super Bowl LXI Briefings
Week 2 (Nov 9): coming
Week 3 (Nov 16): coming
Weekly through Feb 14, 2027 — new briefing every Monday
Key Super Bowl LXI Dates for Advertisers
| Date | Milestone | Advertiser move |
|---|---|---|
| Now – Dec 2026 | Agencies lock Super Bowl week activation budgets | Reserve trucks and preferred zones |
| Jan 2027 | Conference championships set the matchup (late Jan) | Finalize creative; team-reactive frames ready |
| Feb 8–13, 2027 | Super Bowl week: Opening Night, fan events, Radio Row, NFL Honors, parties | Daily routed campaigns across LA zones |
| Feb 14, 2027 | Super Bowl LXI at SoFi Stadium + Valentine's Day | Game-day + date-night creative rotations |
Super Bowl Week Campaigns Are Quoted Per Activation
Every Super Bowl LXI campaign is custom-quoted to your dates, hours, zones and truck count. Super Bowl week is premium event inventory, and multi-day, multi-truck packages are built around your activation — tell us the plan and a quote usually comes back the same day.
Because the screens are digital LED, there is no production cost — no printing, no vinyl, no installation. Send final JPEG or MP4 creative and it can run the same day, with rotations for each daypart.
Planning multiple cities this season? See nationwide campaigns and our NFL game-day hub.
Super Bowl LXI Mobile Billboard Questions
When and where is Super Bowl LXI?
Super Bowl LXI is Sunday, February 14, 2027 at SoFi Stadium in Inglewood, California — the second Super Bowl at SoFi after the 2022 game, and the first ever played on Valentine's Day. The broadcast airs on ABC and ESPN and streams on Disney+ and the ESPN app.
Can I book a mobile billboard near SoFi Stadium for Super Bowl LXI?
Yes. Campaigns are planned around legal public-road routes and approved operating areas serving the Inglewood stadium market, Downtown LA, host hotels, fan events and nightlife districts. Exact routing is subject to local traffic rules, event road closures, permits and property restrictions, which intensify during Super Bowl week — another reason to book early.
How much does Super Bowl week mobile billboard advertising cost?
Super Bowl week campaigns are quoted per activation. Pricing depends on dates, hours, zones and the number of trucks, and Super Bowl week dates are premium inventory. There is no production cost for LED creative — request a quote and it usually comes back the same day.
How does this compare to a Super Bowl TV commercial?
A 30-second Super Bowl LXI national TV spot reportedly sold for $8–$9 million, and the inventory is sold out. A street-level LED truck campaign reaches the in-market Super Bowl audience all week for a tiny fraction of that — a full truck day costs less than a single second of broadcast airtime. Request a quote for your dates.
Can the truck show video and change messages during the week?
Yes. Digital LED trucks display still images and video, and creative can rotate by daypart — arrival messaging early in the week, party and event creative Thursday through Saturday, and game-day plus Valentine's frames on February 14. New files can run the same day.
Is Mobile Billboard Global affiliated with the NFL or Super Bowl LXI?
No. Mobile Billboard Global is an independent advertising provider and is not affiliated with, endorsed by, sponsored by or an official partner of the NFL, Super Bowl LXI, its teams, stadiums or broadcast partners.
The Biggest Ad Week of 2027 Is Booking Now.
Tell us your dates, zones, audience and budget. Mobile Billboard Global will build the digital LED route plan around Super Bowl week — and send a quote, usually the same day.
Request a Super Bowl Quote Call (404) 382-9805Schedule references verified against official sources: Super Bowl LXI — February 14, 2027, SoFi Stadium, Inglewood, CA; broadcast on ABC and ESPN; Apple Music Super Bowl LXI Halftime Show headlined by Jay-Z. Mobile Billboard Global is an independent advertising company and is not affiliated with, endorsed by, sponsored by or an official partner of the National Football League, Super Bowl LXI, its teams, stadiums, broadcasters or affiliates. Campaign routes and operating locations are subject to applicable traffic laws, parking rules, permits, event-related road closures, venue restrictions and property-owner authorization.