- Our rates start at about $150 per hour; a standard 8-hour LED truck day is about $1,400.
- The biggest price drivers are hours, market, event demand, truck format and the number of trucks.
- LED trucks have no print cost. You upload JPEG or MP4 files instead of paying for vinyl banners.
- Compare providers on cost per thousand visibility-adjusted impressions, not raw counts.
- Send city, dates, hours, format and goal to get an accurate quote, usually the same day.
2026 mobile billboard prices at a glance
Most single-truck campaigns land between $1,200 and $1,600 for a standard 8-hour day. Here is how our published rates compare with the industry ranges buyers see online.
| Campaign type | Mobile Billboard Global | U.S. industry range (published) |
|---|---|---|
| Hourly, LED truck | From about $150/hr | Varies widely by market tier |
| Standard 8-hour day, one LED truck | About $1,400 | $1,200–$3,600/day |
| New York City, 8 hours | $1,200–$1,500 ($150–$200/hr) | Top-tier metros run highest |
| Static vinyl truck, per day | Quoted per campaign | $800–$2,400/day |
| Multi-day, multi-truck or multi-city | Custom quote | Usually a lower per-day rate than single days |
Industry ranges: AdQuick’s 2026 mobile billboard pricing guide. Our rates reflect standard campaigns as of October 2026 and change with market and date.
What drives the price of a mobile billboard
Seven factors set almost every quote. Knowing them helps you control the budget.
- Hours on the road. Billing is hourly or by the day. Eight hours is the standard day.
- Market. Dense metros like New York and Miami cost more to operate in than mid-size cities.
- Event demand. Game days, festivals, conventions and the final days before an election book first and price higher.
- Truck format. LED trucks show video and rotate creative. Static trucks carry one printed message.
- Number of trucks. Multi-truck blitzes multiply coverage and cost, though fleet bookings often get better per-truck pricing.
- Positioning. Campaigns far from a truck’s home base can add travel time.
- Creative and stationary needs. Static banners add printing. Parked activations may need property permission or a city permit.
Hourly vs. daily vs. multi-day pricing
- Hourly works for a short burst: a lunch rush, a concert let-out or a grand-opening window.
- Daily (8 hours) is the best value for most single events and launches.
- Multi-day and monthly campaigns are quoted per project. Ask for multi-day pricing whenever you book more than one day.
Not sure which truck fits the budget? Compare formats in our LED vs. static truck guide, or weigh a truck against a fixed board in mobile vs. static billboard ROI.
How to calculate cost per thousand impressions (CPM)
CPM = campaign cost ÷ impressions × 1,000. It lets you compare a truck with radio, social ads or a fixed billboard.
Worked example (illustrative numbers): an 8-hour LED day costs $1,400. The route delivers 60,000 impressions.
$1,400 ÷ 60,000 × 1,000 = $23.33 CPM.
If 27,000 of those impressions are visibility-adjusted “eyes-on,” the cost per thousand eyes-on is $1,400 ÷ 27,000 × 1,000 = $51.85.
Two cautions:
- Ask how impressions were counted. Very low CPM claims usually count every passing vehicle with no adjustment for whether anyone could see the screen.
- Weigh relevance, not just price. A truck circling a stadium on game day reaches a concentrated audience. A cheaper highway impression may reach nobody you can sell to.
For a real tracked example, our 8-hour Cincinnati game-day activation on Sept. 13, 2026 delivered 69,669 impressions across 21 ZIP codes. We break down how numbers like that are measured in our guide to how many impressions a mobile billboard gets.
Mobile billboard cost vs. other outdoor formats
| Format | How it’s sold | Typical cost |
|---|---|---|
| Mobile billboard truck | Per hour or day | $800–$3,600 per day |
| Static bulletin (14′ × 48′) | Per 4-week cycle | $1,500–$30,000; CPM about $2–$9 |
| Digital roadside billboard | Per 4-week cycle (shared slot) | $3,500–$25,000 in most U.S. markets |
Source: AdQuick 2026 billboard cost guide.
A fixed billboard usually wins on raw CPM. A truck wins on control: you pick the streets, the hours and the day. Out-of-home spending hit a record $9.46 billion in 2025, and digital formats made up 36.3% of it, according to the OAAA.
Sample budgets
These use our standard 8-hour LED day of about $1,400. Your quote may be lower with multi-day or multi-truck pricing.
| Campaign | Setup | Estimated budget |
|---|---|---|
| Grand opening | 1 LED truck, 8 hours, opening day | About $1,400 |
| Weekend event | 1 LED truck, 2 days × 8 hours | About $2,800 before multi-day pricing |
| Game-day blitz | 3 LED trucks, 8 hours around one stadium | About $4,200 before fleet pricing |
| Get-out-the-vote week | 1 LED truck, 5 days × 8 hours | About $7,000 before multi-day pricing |
| Short burst | 1 LED truck, 3 hours at a concert let-out | From about $450 |
Planning an election push? Read our 2026 political mobile billboard guide for dates and disclaimer rules.
Questions to ask before you sign
- Are fuel, driver and route planning included in the rate?
- What happens if the campaign runs past the booked hours?
- Is there a travel charge to reach my city?
- Can I change creative mid-campaign, and is there a fee?
- Who handles permits for any parked or stationary time?
- What is the cancellation and weather policy?
- What report do I get afterward, and how are impressions counted?
How to get an accurate quote fast
Send five details and you’ll usually get pricing the same day:
- City and target areas (venues, neighborhoods, a competitor’s location).
- Dates and hours.
- LED or static, or “not sure.”
- Your goal: event traffic, a launch, awareness, recruiting or votes.
- Creative status: ready, in progress or needs help.
See where we run in our nationwide coverage page, or start with your state, such as Florida, Georgia or New York.
Frequently asked questions
How much does a mobile billboard cost per hour?
Mobile Billboard Global campaigns start at about $150 per hour. In New York, rates run $150 to $200 per hour depending on timing and events.
How much does a mobile billboard truck cost per day?
A standard 8-hour day with one LED truck runs about $1,400 with Mobile Billboard Global. Published U.S. ranges run about $800 to $2,400 per day for static trucks and $1,200 to $3,600 per day for LED trucks.
How much does a month of mobile billboard advertising cost?
Monthly campaigns are quoted per project because hours per day, days per week and truck count vary. Ask for multi-day pricing; longer bookings usually lower the daily rate.
Is an LED truck more expensive than a static truck?
LED trucks usually carry a higher day rate, but they have no printing cost and can rotate several ads or change creative the same day. Static trucks cost less per day but add banner printing.
Do I pay extra for design?
Ask when you request a quote. Many clients send finished JPEG or MP4 files. If you need help, tell us your creative status so the quote reflects it.
Are there permit fees?
Moving campaigns rarely need a special permit. Parked or stationary activations may need property-owner permission or a city permit, depending on the location.
About the author: Steven B. is the founder and CEO of Mobile Billboard Global, an Atlanta-headquartered mobile billboard company with 15 years in business, 178 billboard units and more than 34,000 campaign hours completed across U.S. markets. Questions? Call (404) 382-9805 or email Booking@mobilebillboardglobal.com.